Hey, I'm Will

Websites and AI
systems that win
the deal.

Shape Meets Form builds the website that wins the deal, and the systems that handle everything after it.

When a B2B sale runs into six figures and takes months, the site has to carry weight. I build the one that gets you the meeting, then take the repetitive work off your team with AI systems that run in your own accounts.

.services

design

Websites that sell

Custom-coded sites built around the buyer's path, not the screenshot. Fast, ranked, and yours to edit.

Messaging built to convert
Custom-coded, not templated
SEO and tracking from day one

automation

AI that does the busywork

The repetitive work your team keeps redoing, handed to a system that runs it in your accounts.

Lead handling and follow-up
Research and reporting on a schedule
Built to hand over, not to rent

2026Web Design, Development, Copy, Strategy

EdgeFlo

2025Web Design, Strategy

ASIO

2025Web Design, Development, Copy, Strategy

Co.Founder

.about

Designed for 10 award winning agency's generating 20mill+ in revenue.

I've worked on projects for brands like Pepsi, Mountain Dew, Dick's Sporting Goods, and Tony's Chocolonely as part of creative teams.

Now I build high-converting websites and the AI systems behind them, with personalized service you won't get from larger agencies.

Custom Website

Priced Per Project

Layout and messaging built to convert visitors into customers
Custom-built interactions and components
Analytics/tracking setup (GA4, pixels, etc.)
SEO setup. Built to rank, not just built to launch.
CMS setup for easy blog content upload
Launch-ready in 3-4 weeks

see details

Built to convert, not just look good.

AI Automation

Priced Per System

Audit of where your hours actually go
Lead capture, qualifying, and routing
Follow-up that stops when a human replies
Research and reporting delivered on a schedule
Your tools connected, no more copy-paste
Documented and running in your accounts